Camping firms reveal 'excellent sales'
10/11/2008 12:22:35
Two major camping companies have revealed high performances during the summer.
Latest figures released by Holidaybreak show Eurocamp and Keycamp both enjoyed healthy occupancy, with increases in year-on-year statistics, despite the latter reducing capacity by five per cent.
The firms, which in total hold around 65 per cent of the European tour operator market for pre-erected tents and mobile homes, took more than 500,000 tourists on camping breaks to the continent and Florida.
Robin Parry, deputy managing director (MD) for Holidaybreak's camping division, claimed the sector has seen "excellent sales".
The deputy MD added the factors driving these figures are families looking for value for money and holidaymakers looking to travel without risk.
Recently, Keycamp was awarded the Travel Trade Gazette's specialist tour operator of the year award.
Last month, Paul Havenhand, marketing director for Towergate Bakers suggested caravan and camping holidays are enjoying a resurgence of popularity, particularly with young families.
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